Alessandro Franzosi
Marketing Consultant
My name is Alessandro Franzosi. Innovative and proactive Marketing and Communication consultant offering several years of experience converting sales leads and effectively managing multiple territories.
Highly skilled in forecasting, project management and strategic marketing with exceptional advertising expertise and top-notch communication abilities.
Proficient in monitoring trends and capitalizing on emerging opportunities.
Profile
Date of Birth: 11/06/1984
Address:
Via Pagliera 55, Lainate, Italy
Phone:
+39 347 983 1221
Nationality: Italian
Status:
Available for consultancy
Skills
I am a perceptive communicator with the capacity to engage, compel and liaise with colleagues, executives and external stakeholders.
I pride myself on the high-level problem-solving skills I have used in all roles to overcome adversity and guarantee efficiencies in my team. Resilience also enabled me to successfully complete major international projects.
My passion for IT completes my marketing and advertising profile with a set of very technical skills including: Unix/Linux based OS, VMware ESXi, VBA programming, Plesk, Cisco IOS, network equipment and cybersecurity techniques.
Experience
June 2020–
Founder, ION Media, Lainate, Italy
- ION Media is a fresh and dynamic marketing consultancy firm with a strong focus on digital and social media.
- Our clients are a mixture of B2C and B2B, Italian and international companies who need a concrete support on all digital marketing activities: email marketing, SEO, web design, Social Media management, biddable media, display advertising, etc.
- The attention is always on converting effectively traffic and leads into sales throughout organic and paid adv activities.
- Some clients of ION Media are e-commerce stores, financial brokers, risk management firms, dance schools, dentists, personal trainers.
January 2014–June 2020
Marketing Manager, JCDecaux, Muscat, Oman
- Successfully implemented media offer for Street Furniture and Airport divisions, positioning the company as market leader with market share over 50%
- Developed pricing policy and marketing plans for more than 3,000 advertising panels between Muscat City and 4 Airports, boosting the revenue +250% in 5 years
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets
- Compiled product, market and customer data to forecast accurate sales and profit numbers
- Transformed corporate website and social media platforms to better engage customers and promote sales
- Oversaw and adhered to communications department budget
- Successfully implemented SQL, Tableau, Power BI and SAP for the local branch
January 2012–December 2014
Marketing Coordinator, JCDecaux, Dubai, UAE
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings
- Communicated closely with all applicable parties within company, including art department, upper management and sales team
- Coordinated creation and deployment of videos, social media posts and other marketing collateral for 4 countries inducing Saudi Arabia, United Arab Emirates, Qatar and Oman
- Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters
- Tracked key metrics and developed spreadsheets and data models
- Completed in-depth reviews of market conditions and customer consumption of Out of Home advertising
- Built, implemented and updated effective SEO strategy for corporate website
July 2011–December 2011
Sales Manager, ViDiCom, Lainate, Italy
- Implemented ViDiCom direct sales strategy to achieve highest profitability in 2011
- Identified sales opportunities by assessing environment and devising and implementing winning strategy
- Expanded company product portfolio in Northern Italy
November 2010–June 2011
Account Manager, Media Village (Dentsu), Milan, Italy
- Collaborated with various stakeholders, including upper management, clients and other personnel regarding media plans and campaigns
- Negotiated and purchased advertising space in offline and online mass media on behalf of several large clients
- Monitored product development and audience response to adapt marketing and promotion campaigns accordingly
- Managed portfolio of 10 local and international clients including: Lindt, Bosch, Siemens, Autogrill, Averna and Loro Piana
July 2007– July 2009
Market & Insight Specialist, Mediacom (GroupM), Milan, Italy
- Created documentation outlining research findings for use by upper management and media business units to make accurate decisions about future plans
- Identified appropriate marketing channels and target customers for campaigns
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales
- Tracked key metrics and developed spreadsheets and data models
- Successfully developed and implemented 5 workflow optimization projects using VBA
September 2004–June 2007
Account, Media Village (Dentsu), Milan, Italy
- Developed presentations, execution plans and tracking metrics for 10 accounts
- Determined optimal variation of, and resource allocation to traditional and online media outlets by analyzing consumer data to meet company's advertising goals
- Developed and implemented campaigns for email, online advertising, search engines and direct mail
- Analyzed campaign performance weekly to spot trends, test strategies and optimize plans
- Analyzed business developments and monitored market trends
- Initiated market research studies and analyzed findings
- Drafted post-campaign evaluations, compiled results and recommended changes for future campaigns
Strategic vision
Committed to the goals
Excellent team player
Education
2019–-
Master Degree in International Marketing
Univeristy of Sussex, Brighton2005–2006
Marketing: Product and Sales Management
IED Comunicazione, MilanContact
Feel free to get in touch with me. I will be happy to asist with all your marketing related queries.